What you need to know from today's Apple event
Mike |
Tue, June 12, 2012 
This morning's Apple event didn't bring a new iPhone but there was some new hardware. Lots of new software too. This is the developers conference after all so Apple was out to show what all the fine folks in the room what they have been working on to make their jobs easier and cooler.
Read on to see the major talking points of today's event.
The effects of Steve Jobs' legacy linger on in all these press conferences. Tim Cook and the rest of the presenters seemed to learn a lot from Jobs over the years and like his keynotes, this one went great and had some fun moments.
To start there was new updates to the MacBook line. New upgrades and a price cut to the MacBook Air as well as some spec improvements to the MacBook Pro. But the real star of the show was the new Retina Display MacBook Pro.
This high-end addition to the line comes in only a 15-inch model and has an insane 2880 x 1800 display. That is a lot of pixels, I cannot wait to go check one of these out. I'll probably only ever do that from an Apple store since they start at $2,199. If you can believe it this Retina model is even thinner than the other MacBook Pros too.
Next up was Mountain Lion which didn't have much new to say beyond what was revealed earlier this year. In addition to those features are Siri dictation, Facebook integration, and a new power option called Power Nap which updates your laptop while it is closed.
If you thought Apple releasing an OS for $29.99 was crazy hold on to your nuts because you'll be able to download Mountain Lion for $19.99 this July.
iOS 6 was official unveiled with a ton of new features. Siri has gotten smarter and can now provide you with movie information like Rotten Tomatoes scores, show times and actor information. Finding, choosing and making a reservation for a restaurant is now easier with Yelp and OpenTable integration. Settling sports arguments will not be easier too with player stats and game times and scores available through Siri.
You can now update your Facebook status or create a new Tweet right through Siri now and you can do it while driving with a new Eyes Free feature which does not turn on the screen while you are driving.
Apple hasn't forgotten the "Phone" part of iPhone either. FaceTime is now available over 3G and if you don't want to accept one of those calls there are new options than just decline. You can now choose to be reminded to call the person back or send them a text message back instead. And if you're sleeping and don't want to hear incoming calls, texts, or push notifications you can set your phone to Do Not Disturb mode which has plenty of options for screening calls.
Apple is also introducing a new app with 'Passbook'. Passbook gathers all your scanable cards, like Starbucks card, movie tickets, plane tickets and coupons all into one place. The app is gorgeous and with Apple really behind this trend I'll expect to see a lot more businesses adopting this style of loyalty card or ticket system.
Last up was the biggest news of the show. An entirely new maps app. The new maps has turn-by-turn navigation and some subtle changes over the current Google Maps. The biggest change is the Flyover feature which lets you navigate cities in 3D. It looks gorgeous, but I hope street view is still available. That is one of the most useful features in the current app.
There you have it. iOS 6 releases in the fall so you know, so to will a new iPhone. What do you think of the day's announcement?







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