Netflix kills Qwikster
Mike | Tuesday, October 11, 2011 at 12:38AM 
Netflix has decided not to go ahead with plans to spin off their DVD by mail division. In September Netflix planned to split off and rename the by mail service to "Qwikster." That quickly sparked outrage from users already irritated by the recent price increases.
Regarding the early death of Qwikster, CEO Reed Hastings said in a blog post today, "This means no change: one website, one account, one password… in other words, no Qwikster." Netflix reportedly still plans to add a video games upgrade.
Netflix really can't catch a break. Their stock is down again following this reactions. It seems there is a bad reaction every time Netflix pokes their head out these days. I find it ridiculous still that people are so hostile over a relatively small price increase. Netflix is a really remarkable service that we have all gotten far too accustom to. I personally have no problem paying a little more for a service that plans to give new and original content down the road.
Reader Comments (2)
Yeah, except the price increase itself promised nothing, and there isn't any service nearly as well-established in the industry of paid on-demand, instant streaming of movies (nationally, especially) as Netflix - so they aren't exactly hurting for money. The reason it seems that the company is under fire with every move they make is because every one of their recent moves have been a slap in the face to their customers.
I agree that their PR is really bad but the value of Netflix was a steal before the price increase and after it is still a reasonable deal.